Privacy Policy

The Adil Group
Last updated: 7 October 2025

1. Introduction

The Adil Group (“we”, “us”, or “our”) values your privacy and is committed to protecting the personal data you provide to us, or that we collect from you, in accordance with applicable data protection legislation, including:

• The UK General Data Protection Regulation (UK GDPR)
• The EU GDPR (if applicable to EEA users)
• The Data Protection Act 2018
• The California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA)
• The California Online Privacy Protection Act (CalOPPA)

This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website at https://www.theadilgroup.com or interact with us in any other way.

If you do not agree with the terms of this policy, please discontinue use of our website.

2. Who We Are

We are The Adil Group, a business registered in the United Kingdom. Our registered and operational address is:

The Adil Group

• Email: info@theadilgroup.com
• Telephone: +44 208 452 4900

For the purposes of the UK GDPR, we are the “data controller”, which means we are responsible for deciding how we hold and use personal information about you.

3. Data We Collect

We collect both direct and indirect personal data when you interact with our website or services. This includes:

A. Information You Provide Directly

When you use our contact forms, email us, or call us, we may collect:

• Full name
• Email address
• Telephone number
• Postal address (street, city, county, postcode)
• Any other personal data you provide voluntarily

B. Information We Collect Automatically

When you access our website, we may automatically collect the following information:

• IP address
• Browser type and version
• Device type and operating system
• Time zone settings and location data
• Referring website address (if applicable)
• Pages you visit on our website, time spent, clickstream data
• Data collected via cookies, tags, pixels, and similar technologies

We do not intentionally collect special categories of personal data (also known as “sensitive personal data”), such as information about health, race, religion, political views, or biometric data.

We also do not knowingly collect data from individuals under the age of 13.

4. Legal Bases for Processing

Under the UK GDPR and similar data protection laws, we may only process your personal data where we have a legal basis for doing so. The lawful bases we rely on include:

• Consent – when you opt-in to receive marketing emails or accept cookies
• Contract – when processing is necessary to fulfil a service you request
• Legal obligation – where we are required to comply with the law
• Legitimate interests – for running our business efficiently and improving our services (e.g., analytics, fraud prevention, business insights)

Where we rely on your consent, you have the right to withdraw it at any time by contacting us.

5. How We Use Your Data

We use your data for the following purposes:

• To respond to your enquiries and provide customer service
• To send you emails or updates you have requested or opted into
• To monitor, analyse and improve our website and its content
• To enforce our terms and protect our business against fraud or abuse
• To comply with applicable laws and respond to legal requests
• To conduct targeted advertising or retargeting using tools like Google Ads
• To personalise user experience based on browsing behaviour
• To maintain the technical functionality and security of our platform

We do not use automated decision-making or profiling that has legal or similarly significant effects.

6. Use of Cookies and Tracking Technologies

We use cookies and other similar technologies to:

• Remember your preferences
• Enable site functionality
• Analyse usage trends and behaviour
• Serve tailored advertising and retargeting campaigns

We use the following analytics and tracking providers:

• Google Analytics
• Google Tag Manager
• Microsoft Clarity
• Invisible reCAPTCHA

These tools help us monitor website usage, identify user journeys, detect usability issues, and improve site performance. Microsoft Clarity enables heatmap and session replay capabilities while respecting user privacy.

You can control or delete cookies through your browser settings. Please refer to our separate Cookie Policy for detailed information.

7. Sharing and Disclosure of Your Information

We will only share your personal data when necessary and with appropriate safeguards. We may disclose data to:

• Third-party service providers: including IT support, hosting companies, email providers, marketing platforms, analytics services
• Professional advisers: such as lawyers, auditors, and insurers
• Public authorities or regulators: when required by law or to protect our legal interests
• Business successors: in the event of a merger, sale, or acquisition

We do not sell, rent, or trade your personal data for commercial gain.

8. International Data Transfers

Although we store your data within the United Kingdom, some of our service providers may process data in other countries.

If we transfer your data outside the UK or European Economic Area (EEA), we will ensure that:

• The recipient country has an adequacy decision from the UK Government or European Commission
• Standard Contractual Clauses (SCCs) are in place
• Appropriate safeguards are used in line with data protection legislation

You may request a copy of such safeguards by contacting us.

9. Data Retention

We retain personal data for no longer than is necessary for the purposes for which it was collected. The length of time we retain your data depends on:

• Legal or regulatory requirements
• Business necessity
• Consent preferences (e.g., if you opt-out of marketing)

Once data is no longer needed, we securely delete or anonymise it.

10. Security Measures

We implement a range of technical and organisational security measures, including:

• Secure server infrastructure with firewall protection
• HTTPS encryption on all data transmissions
• Password protection and user access controls
• Regular malware and vulnerability scans

While we take all reasonable steps to secure your data, the internet is never entirely secure. Any transmission is at your own risk.

11. Your Data Rights

Depending on your location and applicable law, you have the right to:

• Access: request a copy of the data we hold about you
• Rectification: correct inaccurate or incomplete data
• Erasure: request deletion of your data where there is no valid reason to retain it
• Restriction: limit how your data is processed in certain circumstances
• Data portability: request your data in a machine-readable format
• Objection: object to processing based on our legitimate interests
• Withdraw consent: where we rely on your consent, withdraw it at any time
• Lodge a complaint: with the UK Information Commissioner’s Office (ICO) or your local data protection authority

To exercise your rights, email us at info@theadilgroup.com or write to the address in Section 2.

12. Rights for California Residents (CCPA & CPRA)

If you are a California resident, you have additional rights:

• The right to know what categories of personal data we collect and how it is used
• The right to request deletion of your personal data
• The right to opt-out of any “sale” of personal information (Note: we do not sell data)
• The right to non-discrimination for exercising your privacy rights

You can submit requests by emailing info@theadilgroup.com.

13. Third-Party Links

Our website may include links to external websites. These are provided for your convenience only. We are not responsible for the content, practices, or privacy policies of those third-party websites.

We recommend you review the privacy policy of each third-party site you visit.

14. Children’s Privacy

We do not knowingly collect or solicit personal information from individuals under the age of 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately. We will take appropriate steps to delete such data.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect legal or operational changes. When we do, we will revise the “last updated” date at the top of the policy.

Significant changes will be communicated via email or a prominent notice on our website. Your continued use of the website constitutes acceptance of the revised terms.

16. Contact Us

If you have any questions or concerns about this Privacy Policy or how your personal data is handled, please contact us at:

The Adil Group

• Email: info@theadilgroup.com
• Telephone: +44 208 452 4900